Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Tuesday, May 21, 2013

Second thoughts on LinkedIn Endorsements + 7 ways to get more of them


Further to my post of 4 January 2013 http://vicg8hr.blogspot.ca/2013/01/on-thorny-dilemma-of-linkedin-skill.html, my sole reason for seriously rethinking the viability of LinkedIn Endorsements at this stage of the game comes from career coach Carol Ross, who points out that their special utility lies in enabling you to conduct your own market research about  your personal brand . 

From her astute observation it also follows that:
  • The skills and expertise you list on your profile should not necessarily reflect the things you’re competent at but rather the things you want to do more of.
  • You should not accept or hide endorsements that aren’t for skills and expertise you are interested in developing in your next job.
  • If people aren’t endorsing you for the skills and expertise you want to be known for, you need to do a better job of promoting these abilities via work interactions and social media.
  • You should consider tweaking your profile so your favourite, most endorsed skills appear prominently in wording that resonates with your target audience. 

Ms. Ross also notes three further positive applications worth trying:
  1. Using endorsements as a basis for rekindling former relationships or improving current ones by giving you a pretext to communicate with contacts after the fact.
  2. Being prompted by endorsements to request or provide more helpful, meaningful personalized recommendations instead.
  3. Capitalizing on LinkedIn’s referrals to discussion groups, job openings, and employers in your field of interest, as well as top professionals, whose skill sets can help you adjust your own profile to be more competitive.  http://www.linkedin.com/skills/
All these positives have given me sufficient inducement to start dabbling cautiously with making endorsements--but only in selected cases where I feel qualified by first-hand experience to do so—although I’m encountering all the same reservations as many of the system’s other critics; e.g.:
  • It encourages people to give endorsements too freely without cause.
  • It imposes auto-generated skills on users who don’t add them themselves.
  • It only proposes a limited number of your connections for you to endorse at the expense of other members of your network.
  • It encourages you to endorse multiple skills at once, but not necessarily the ones you want to endorse.

Even Web recruiter Tony Restell, whose cynicism is based on the belief that LinkedIn has designed its endorsement system in an incompetent and self-serving way, admits it has the potential to impact your professional life and job search quite extensively.  For him, the problem largely boils down to the fact that it’s so easy for LinkedIn members to attract a disproportionate number of endorsements from their network using the following measures.  (But those who think it’s fun to accumulate as many of these notches in their belts as possible might consider trying any of these tactics that they’ve previously overlooked):  

 Seven ways to attract more LinkedIn Recommendations 
  1. Move your Skills & Expertise section closer to the top of your profile where it’s more visible.
  2. Endorse others whenever you can.
  3. List skills that are not too specialized and easy for others to endorse.
  4. Before you start to accumulate endorsements, list skills in descending order of importance to you.  (The system will subsequently list your skills with the most endorsements first, followed by skills without endorsements in the order in which you added them.)
  5. Suggest skills your connections ought to be endorsed for that aren’t currently on their profile.
  6. Promote your goodwill and visibility (and consequently drive more traffic to your profile) by:  becoming more active and helpful in LinkedIn groups, optimizing your profile, and posting regular status and profile updates.
  7. Increase your number of contacts by allowing LinkedIn to search your e-mail contact list(s).
http://www.social-hire.com/career--interview-advice/1203/linkedin-endorsements-the-good-the-bad-and-the-ugly

Thursday, April 25, 2013

Google+, anyone?


I used to wonder whether I was operating at a disadvantage because my blogs are hosted by Blogger instead of WordPress--that is, until Google+ made it a cinch to install their buttons on my blogs much more easily than by following the normal procedure required to install various widgets. 

Now that I and my blogs are connected to Google+, I’m happy to report that I’m experiencing a number of technical improvements (for example, better search-engine ranking and practically instantaneous blog feeds to Google+.)

But here’s the down side:  it’s downright spooky to find myself rattling around Google+, where I feel relatively alone because so many of my literally thousands of social-media contacts seem to be absent.  The system has managed to help me track down and contact only a disappointingly small number of you.  If you are already a member of Google+ but I’ve been unable to locate and contact you, please reach out to me there. 

My initial thought in joining Google+ was that it would provide an interesting new frontier for social-media experiments.  But I believe the experiments would be much more enjoyable and productive if more of my existing social-media contacts would come out and play.  So please give some thought to joining me on the platform. 

These are really my ideas.  Google+ didn’t hire me to say this.

But at the same time, if I’m overlooking any good reasons for not migrating to Google+, please let me know what they are.

https://accounts.google.com/ServiceLogin?service=oz&passive=1209600&continue=https://plus.google.com/?hl%3Den%26gpsrc%3Dgplp0%26partnerid%3Dgplp0&followup=https://plus.google.com/?hl%3Den%26gpsrc%3Dgplp0%26partnerid%3Dgplp0&hl=en

Monday, February 11, 2013

Thanks for the 30-second warm glow, LinkedIn

I felt special for 30 seconds this morning, after LinkedIn sent me an e-mail that read:

Victoria, congratulations!
You have one of the top 5% most viewed LinkedIn profiles for 2012.
LinkedIn now has 200 million members. Thanks for
playing a unique part in our community!

Then I did the math and realized that 5 percent of LinkedIn’s 200 million registered users equals 10 million people—a number approximately the same size as the entire population of Sweden, Portugal, the Czech Republic, Hungary, or Tunisia.

Update on 13 February 2013:

This week it seems many LinkedIn users have posted generic notifications from LinkedIn similar to the one above. Mary Beth Smith, owner of the very active Market Your Printing Company and Girls Who Print discussion groups, even commented that she had to start deleting them to keep legitimate discussions from disappearing off the board.
http://www.linkedin.com/groupItem?view=&gid=2946757&type=member&item=212988288&qid=e6f55abb-a3ea-42a9-b4d0-fad124a3ddf3&trk=group_most_popular-0-b-cmr&goback=%2Egmp_2946757%2Egde_2946757_member_212988288%2Egmp_2946757%2Eamf_2946757_13002312%2Egmp_2946757

I have to wonder why users are proving so cooperative at playing along with LinkedIn’s self-promotion scheme.  Is it because they’re delighted by the ease of regurgitating ready-made, host-approved content, even though in enlightened social-media practice going generic is the 9th Deadly Sin?
http://www.inc.com/jeff-haden/9-mistakes-youre-making-on-linkedin.html 


It’s also worth emphasizing that, although democracy is supposedly the underlying principle behind social media, in this instance LinkedIn has imposed a self-advertising monster from on high that will clutter the platform with redundant, user-unfriendly content for days or weeks to come.
 

More gains in popularity and investment value for LinkedIn


Further to my post of 2 November 2012 http://vicg8hr.blogspot.ca/2012/11/growing-numbers-think-linkedin-is-good.html, LinkedIn has reaffirmed its status as the biggest social-media success story based on the continued escalation of its number of users, revenues, and stock-market returns for investors. 

Among the highlights of recent financial reports:

  • LinkedIn’s stock price has increased by over 230 percent from its initial public offering in May 2011.
  • Every quarter since it went public, the company has exceeded analysts’ expectations.
  • After it reported an 81 percent increase in fourth-quarter revenue on Thursday, its stock skyrocketed 21 percent of Friday to record-high levels of US$151.89 per share.
  • For the third straight quarter, LinkedIn users have increased by 8 percent, bringing the current count to just over 200 million. 
  • Although Facebook remains the largest social network with over 1 billion users, it relies mainly on revenue from advertising.  By contrast, LinkedIn depends on a healthy combination of advertising and subscription revenues from its premium products.
  • BMO Capital Markets Corp. analyst Daniel Salmon recently advised investors:  “We believe LinkedIn is replacing job boards and other sources at the go-to source to find employees—something which should propel strong growth for the foreseeable future.”
 If you haven't become a registered LinkedIn user yet, now might be a good time to take the plunge and find out what all the fuss is about.  https://www.linkedin.com/reg/join

http://mashable.com/2013/02/07/linkedin-stock-jumps-10-after-q4-revenue-tops-300-million/

Friday, January 4, 2013

On the thorny dilemma of LinkedIn Skill Endorsements


Lately I've been agonizing over the following scenario:  On the one hand, ever since LinkedIn introduced Skill Endorsements, I can’t help but feel fantastic whenever kind people exhibit their generosity by taking the time, trouble, and interest to endorse various aspects of my work. (Thank you, thank you, everyone.)  But here’s my dilemma: thus far I have declined to participate in endorsing others myself for fear of making it look as if I’m playing favourites. (American readers, please don’t be put off by my Canadian inclusion of the letter ‘u’ in the preceding word!)

Specifically, my reason for avoiding endorsements is that, as a business journalist, in most circumstances I consider it part of my responsibility and journalistic integrity to remain relatively objective for my readers in both my writing and my deportment. I also try hard to maintain enough diplomacy and positive regard for all my contacts to enable me to circulate freely within the industry and its supply chain to gather news and information as widely as possible, again for the sake of my readers.

Under these circumstances, how do you think I should handle the thorny question of LinkedIn Skills Endorsements? 

Am I doing the right thing?

Wednesday, December 12, 2012

Notes from the day after I became a new woman thanks to LinkedIn


My experience:  LinkedIn seems to have converted my Profile in the early evening yesterday, and (at least to me) it still looks and works essentially the same, although less cluttered. 

My biggest, best surprise was that, in spite of LinkedIn’s advance warning that it would stop supporting Box.net Files, my Box documents still remained accessible from the Publications sections.  (I had also received a thoughtful but inadvertently anxiety-producing advance e-mail from The Box Team yesterday that walked me through new protocols for attaching my documents, even though it turned out I didn’t have to attempt them.)  I had been dreading the task of archiving all my publications all over again via a different, untried method—so yay!

How did everyone else survive the switch?

Tuesday, December 11, 2012

Today I'm a new woman thanks to LinkedIn

Late yesterday afternoon (3:55 p.m.), LinkedIn e-mailed me to say that today I'll be one of the privileged first to get a redesigned profile with "new ways to connect and build relationships" and "a new way to showcase rich content."  At the same time, they dropped the bomb that they're discontinuing apps that I've been using regularly, including Box.net Files and Blog Link.

As of 08:30 a.m. my local time, my LinkedIn Profile still looks the same as usual, so part of today's excitement will be wondering when they'll pull the switch.  Whenever it happens, please bear with me as I adapt to new protocols to stay in touch.  Like so many other new developments in social media, this one should prove interesting for all of us.  I'm for anything that will help me communicate better with other people.

Just in case you're curious, below is quoted LinkedIn's e-mail to me from yesterday.  At my end, I'd be curious to know if anyone else got the same message, or else a different one along the same lines:

Hi Victoria,
On December 11, 2012, you'll be getting the new LinkedIn profile, which has a simplified design, provides deeper insights, and surfaces new ways to connect and build relationships. You'll also be one of the first to preview a new way to showcase rich content on your profile -- like presentations, videos, documents, and more.
Now there are more ways than ever to tell your professional story on LinkedIn, and we're excited for you to try them out. As we roll out these changes, we'll also be streamlining our app offerings, so the following LinkedIn apps will no longer be supported on the homepage or profile as of December 11:
  • Box.net Files
  • Blog Link
You can find out more about these changes on our Help Center.We hope you like your new LinkedIn profile!
Thanks,
The LinkedIn Team

Friday, November 2, 2012

Growing numbers think LinkedIn is a good bet


If you haven't registered on the professional social network LinkedIn yet, now might be a good time to do it.  https://www.linkedin.com/reg/join  Business news reports released yesterday and today say third-quarter profits reported by LinkedIn Corp. are twice as high as analysts had estimated, thanks to growing levels of interest from participants, advertisers, and employers.  Besides increasing its advertising rates and nearly doubling sales from its hiring services, LinkedIn has also become a favourite with investors, according to an early-morning blog post today by ABC News blogger Richard Davies. 

Davies notes LinkedIn’s track record has been an exception among Internet companies that have gone public in recent years, some of which are trading well below their initial public-offering prices (IPO).  By contrast, LinkedIn’s stock price has more than doubled since its May-2011 IPO.

Tuesday, November 22, 2011

Facebook Reduces 6 Degrees of Separation to 4.74—and the number’s still shrinking


A recent study by Facebook, the Università degli Studi di Milano, and other contributors revises the claim that every living person on earth is connected to any other person through only six intermediaries (friends, friends of friends, friends of friends of friends, and so on)--a.k.a. "six degrees of separation"--a theory previously developed by Hungarian author Frinyes Karinthy in the 1920s and American social psychologist Stanley Milgram in the 1960s. 

The new study reports that worldwide fully 92 per cent of all pairs of Facebook users are within five degrees of separation, with an average of just 4.74 intermediaries, and (here comes the part I love) the average number of degrees between users is getting smaller over time.  In a blog posting yesterday, Facebook reported that today's average of 4.74 degrees of separation is already smaller than the average distance of 5.28 degrees in 2008.